Monday, July 17, 2006

A Lame Press Release That Worked:
It Made Me Look

I was employing the Google Blog Search and came across a link to a rather uninspiring press release. It was so, well, lackluster, that I had to check out the book it was touting.

So, in a weird way, the release worked: It made me look at the product it promoted.

Problem: I didn't check it out from excitement at the novel's premise. I checked it out with this question in mind: Is the writing in the story as blah as in that press release?

Well, here's the release.

And here's the book's site. Find the link for the excerpt.

You judge.


Katie Hart said...

I agree. Very dull press release. But the excerpt wasn't long enough to overcome the press release to interest me in buying the product. If it came up for review, I might give it a shot, but I have no way to tell if the story is boring (and therefore a pain to finish). Intriguing novel idea, though.

(That last sentence sounds quite redundant.)

Mirtika said...

I agree, Katie. There should have been at least a full chapter.

What I read wasn't at all intriguing to me. I wouldn't have read more based on just those few paragraphs. The first paragraph had that shift from "it" to "she" that is supposed to, I assume, mirror the transformation. But I found it just too artsy a technique imbedded in pedestrian writing.


The Curmudgeon's Rant said...

See, now you made me look too! I agree. It made me want to read the book for all the wrong reasons.